Hi, I'm Sasha  👋

I lead design systems and complex, foundational, enterprise products, turning complex UX problems into clear, simple tools and solutions that accelerate velocity and delight users.

I help organizations scale design systems that empower teams to build consistent, accessible products faster.


Work 🦾

Bayer - Element Design System

Role: Expert Product Manager/Product Owner

As the Expert Product Owner / Product Manager for Element, Bayer's Enterprise Design System, I ran all aspects of the product operations, from day-to-day tasks like backlog grooming, release management, and running agile ceremonies, to big picture strategy - collaborating with stakeholders to create and maintain a forward thinking, achievable roadmap.With a product serving over 400 product teams, 70 brands, and 4 different corporate divisions worldwide, I successfully managed stakeholder needs and priorities through ranking frameworks and radically transparent communication.I was responsible for product adoption, growing it from a dozen US websites to over 43% of front-end applications enterprise-wide by leading hundreds of overview presentations and onboarding sessions each year.I led the team through three major version upgrades, incorporating Tokens, Agnostic-library compatibility, and AI-ready architecture and documentation.

300% Product Launch Acceleration

30% Reduction In Time on Task

AA WCAG Accessibility Scores Out Of the Box

86% adoption growth rate YOY for 6 years

React, Vue, HTML, CSS, Lit

Figma, Aha, Storybook, Chromatic, Github, Npm, Cursor, Claude, Google Analytics, Power Automate, Adobe Analytics, Figma MCP


Resume 📎

Experience

Freelance - Remote

Design Systems Consultant

  • Cut feature delivery time 50% for participating product teams by designing and facilitating adoption workshops and migration plans onto a shared component library.

  • Audited components across 3 divisional platforms, identified redundant and drifting components, and defined the consolidation roadmap for a single shared library.

  • Eliminated manual documentation upkeep by automating component documentation from source code with JSDoc, tightening design-to-engineering handoff.

  • Led the development of a comprehensive design system documentation framework, reducing documentation time by 80%.

  • Built and maintained a shared component library that was adopted by 90% of product teams, enhancing consistency and reducing errors.

  • Optimized component migration processes, resulting in a 30% reduction in the time required for new feature rollouts.

Bayer, St. Louis, Missouri

Expert Product Owner / Product Manager - Element Design System

  • Owned product strategy, roadmap prioritization, and Agile delivery for Bayer’s enterprise design system platform, supporting 70+ brands and hundreds of digital products across four divisions, ranging from crop science, laboratory reporting, warehouse technology, pharmaceutical marketing, and consumer health.

  • Led cross-functional delivery of reusable UI components, design tokens, and scalable frontend workflows that standardized development across 70 enterprise websites and over 400 products, reducing time on task by 30% and increasing launch velocity by 300%.

  • Scaled enterprise adoption of the design system from 12 websites to 43% of active frontend initiatives by driving stakeholder alignment, governance standards, onboarding strategy, and developer enablement programs.

  • Directed stakeholder intake and product feedback loops across 25+ product teams, synthesizing user feedback into roadmap priorities and leading onboarding initiatives for designers and engineers.

  • Established enterprise standards for documentation, component governance, and release workflows using Figma, Storybook, and Aha, improving release consistency and reducing delivery cycles by 30%.

  • Built cross-functional enablement programs across Agile squads to drive adoption of shared UX architecture, improve platform consistency, and reduce duplicate frontend development efforts.

  • Defined and monitored platform adoption KPIs using Google Analytics and Datadog to guide roadmap prioritization, measure system utilization, and make data-driven enterprise UX investment decisions.

Product Specialist - Digital Marketing

  • Managed digital experience workflows and UX delivery across 13 enterprise web and mobile platforms, aligning content operations with customer engagement and platform scalability goals.

  • Partnered with product, marketing, and design stakeholders to improve customer engagement and optimize omnichannel digital experiences.

  • Led enterprise enablement initiatives for Adobe Experience Manager (AEM), streamlining authoring workflows and increasing content production efficiency by 300%.

  • Supported integrated mobile, SMS, and email marketing campaigns through collaboration with cross-functional business and marketing teams.

  • Analyzed campaign KPIs using Adobe Analytics and Google Data Studio, driving a 40% increase in click-through rates through iterative optimization and data-informed decision making.

  • Conducted ongoing performance analysis and customer engagement reviews to refine digital experience strategies and improve adoption metrics.

  • Implemented GDPR data compliance notices across crop science websites through OneTrust.

Digital Alchemy - Ft Worth, TX

Product Strategist

  • Led end-to-end product development for three new B2B SaaS offerings, including discovery, requirements definition, roadmap planning, and cross-functional delivery.

  • Conducted customer discovery and competitive analysis to define user-centered product requirements, prioritize feature development, and support go-to-market positioning.

  • •Spearheaded quarterly customer feedback initiatives using surveys, driving a 15% increase in customer satisfaction scores within six months by refining feature sets based on data from over 150 B2B clients.

  • Partnered with engineering and IT operations teams to optimize release and integration workflows for three product launches, reducing deployment cycles by 18% and improving SLA compliance.

  • Presented product roadmaps and feature evolution plans to executive stakeholders quarterly over a 2-year span, leveraging advanced presentation skills and PowerPoint to facilitate alignment, resulting in a 20% faster go-to-market approval rate for four major releases.

Education

University of Texas At Austin

M.A. Advertising - 2014

UW-Madison

B.A. Strategic Communications 2010
B.A. Radio T.V. Film 2010

Skills

Agent Assisted UX Design, Agile Development, Roadmap Planning, Backlog Management, Product Strategy, Problem Solving, Product Discovery, Stakeholder Management

Accessibility, Design Operations, Design Systems, User Experience Design, Wireframing

AI/ML, Aha, Azure, Claude, Figma, Google Analytics, HTML/CSS, Jira, Lit, Power BI, Power Automate, React, Storybook


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© 2026 Sasha Hay. All rights reserved.